Facebook Twitter Linkedin Youtube RSS
Eye of Dubai
 
Tuesday, May 22, 2018
Sign up for newsletter:
Advertise with us
℃ Dubai   
Close
| Register | Login
Username
Password
Image Verification
Refresh
Close
|
Healthcare NEWS
Healthcare is sponsored by:
Posted on: Sunday 13 May, 2018 5:37 pm
Nespresso Calls on Saudis to Celebrate Their Ramadan Special Moments

As Saudi Arabia’s love for coffee continues to rise exponentially, the rich tradition of coffee is evolving to reveal different tastes and preferences. With coffee consumption also reportedly rising by 22% during Ramadan in the Middle East, its role after the breaking of fast is prominent.  

 

During a period characterised by unity, charity and reflection, portioned coffee pioneer Nespresso’s latest Ramadan campaign aims to inspire Saudis to slow down and spend quality time together with family and friends.  

 

Tailored especially for the passionate Saudi Arabian market, the “Time for Goodness” campaign will empower people to take a step back from the daily hustle and bustle and gather over a cup of coffee.

 

Using the call to action hashtag #TIMEFORGOODNESS, Nespresso is also inviting Saudis to capture and share some of their most meaningful moments. It will also collaborate with a several Saudi social influencers to creatively express the essence of Ramadan over a cup of coffee, share their own personal moments and inspire others via social media.

 

Fabio De Gregorio, Business Development Manager for Nespresso Middle East & Africa, commented: “The tradition of coffee drinking spans many centuries, and always central to it has been the common theme of sociability and the essential goodness of the experience.  In 2018, this theme is as relevant as ever, particularly in this very fast-paced world where people heavily rely on their phones for communicating with loved ones. With #TIMEFORGOODNESS, we hope to inspire people from across the region, whatever their age or lifestyle, to step back, reflect and really appreciate their human connections.”

This Ramadan, Nespresso will also showcase new ways to enjoy coffee with a set of inventive new recipes (please see Notes to Editors for recipe samples) and a series of limited time promotions to reward new and longstanding Club Members.


Rafat Azzeh, Managing Director for Al-Soukya International, Exclusive Distributor of Nespresso in the Saudi Arabia, said: “Saudis place great importance on social gatherings and Ramadan presents the perfect opportunity to catch up with family, friends and loved ones. We also know from our Club Members that coffee plays a big role in these social occasions. With the “Time for Goodness” campaign, we’re able to bring these two traditions together in a meaningful way delivered in a local tone of voice which will make the brand closer to the Saudi coffee lovers.”


Print this Article
comments powered by Disqus


Jobs
Realestate
Book Hotels
Our Sponsors
  • Emirates Airline
  • Saudi Arabian General Investment Authority
  • Alsorayai Group
  • Emaar
  • HP
  • Lomar
  • Emirates NBD
  • du
  • Dubai Chamber
  • Dubai Tourism
  • Riyadh Chamber of Commerce
Eye Of Dubai
Islamic Date Converter Close
Gregorian Calender
Month Day Year
Hijri/Islamic Calender
Month Day Year
Day of the Week:

World Time Close
Unit Converter Close
Kindly select the desired Values & Units:
Convert
 
Forgot Your Password Close
We will send an email to your inbox to clear things up
Username or Email
* Mandatory fields / Error alert
Submit
Track Shipments Online Close
Enter Aramex AWB number
Enter DHL AWB number
Enter Fedex AWB number
Enter TNT AWB number
Enter UPS AWB number
Daily Newspaper Close
www.emaratalyoum.com/
www.albayan.ae/
www.khaleejtimes.com/
www.alittihad.ae/
www.gulfnews.com
www.thenational.ae/
www.alroeya.ae/
www.emirates247.com/
www.alkhaleej.ae/
www.gulftoday.ae/