Carpisa launches the new Spring 2018 publicity campaign, inspired by Italian Lifestyle and interpreted by Penelope Cruz, the face of the brand controlled by Gruppo Pianoforte.
Entrusted to the eyes and lens of the Spanish photographer Nico Bustos, the shots portray Penelope Cruz in her dual role as star and co-designer of the Cruz Collection, a capsule of sophisticated and versatile bags to which the actor, along with her sister Monica, contributed personally, collaborating with Carpisa’s creative team.
The campaign is set in the historical Santa Chiara Monastery in Naples, prestigious artistic and cultural location, chosen by the company to represent the close ties it has with the region.
A decision closely linked to the Italian Lifestyle philosophy which animates the brand and which will continue to inspire the Group’s future initiatives, increasingly committed to promoting the heritage and excellence of Italy as a never-ending source of pride and inspiration.
Practical and sophisticated, the Cruz capsule reflects the curious and dynamic spirit of the modern cosmopolitan woman and becomes an expression of her personality and femininity. The models photographed stand out for their handy and essential design, embellished with exclusive openwork decorations, pendant charms, maxi tassels and metal details that enhance the intense colors.