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Posted on: Wednesday 16 May, 2018 7:06 am
Huawei showcases new P20 Pro smartphone at several platforms in the Kingdom

HUAWEI Consumer Business Group has revealed that the company went around between major cities in Saudi Arabia showcasing the latest portfolio of new products, including the new HUAWEI P20 Pro, HUAWEI MateBook X Pro, and the HUAWEI MediaPad M5 tablet, where the public will have the opportunity to experience the line-up's advanced capabilities in Riyadh, Jeddah and the Eastern Province of the Kingdom.


Huawei kicked off the promotional tour on May 1st, which continues until the 26thof May, and takes place in different venues in a number of major Saudi cities, like Riyadh at Panorama Mall, and Jeddah in Red Sea Mall, and the Eastern Region at Mall of Dhahran, after wrapping up its five-day event in Jeddah at Al Andalus Mall starting May 1sttill May 5th.

Huawei aims to have the promotional campaign as an introduction of the all new P20 Pro and present it to the public on Huawei's mobile platforms, highlighting the revolutionary AI applications, the distinctive camera and its unique features, thanks to the HiSilicon Kirin 970 octa-core processor which helps to provide a more user-friendly experience in terms of intelligence, responsiveness and support for professional photography features. The 10-nanometer, octa-core processor is supported by dedicated neural processing unit (NPU) to deliver 25 times better performance, and 50 times more power efficiency, without compromising on performance over time, which comes in handy to support the top-notch features and capabilities of the AI supported camera. 


The system has the highest total pixel count of any smartphone in the market today. The main camera features a 40MP, 1/1.73″RGB sensor behind a 27mm f/1.8 (35mm equiv.) lens. The secondary camera has a 20MP, 1/2.78″monochrome sensor behind a 27mm f/1.6 (35mm equiv.) lens. And the telephoto camera has an 8MP, 1/4.4″RGB sensor behind an 80mm f/2.4 (35mm equiv.) lens with optical image stabilization. The P20 Pro has great low light photography abilities, capturing photos with a sensitivity of up to ISO 102400. With a goal of making professional-quality photography accessible to the masses, the P20 Pro uses a Master AI system that provides AI-driven photo features, including AI stabilization and AI-Assisted Composition. The scene recognition identifies over 500 scenarios across 19 categories to automatically select camera setting for an optimal shot. 

In addition, visitors can familiarize themselves with many of the new features of the camera, which include master AI technology, professional AI photography features, and HUAWEI AIS technology, supported by AI for image stabilization.

Huawei will also shed light on the new HUAWEI Matebook X Pro, the most powerful and lightest notebooks in the market, featuring the world’s first  computer FullView Display, as the new machine from Huawei features Microsoft's Windows 10 operating system, as well as the 8th Generation Intel® Core™ i7 and i5 Processors in addition to Nvidia's GeForce MX150 graphics chip. All the hardware is powered by a strong 57.4-WHr battery that can run the machine for 14 solid hours of normal operation, 15 Hours of Internet surfing, or 12 hours of continuous 1080 video playback. 

Huawei has also made it possible for gamers and movie viewers to experience the new HUAWEI Mediapad M5 tablet, which comes with user-friendly design, easy-to-carry curved metal chassis and eye-catching design, with a screen that supports 2K display resolution and 8.4 "or 10.8" which covers 82% of the device front side area, for a whole new experience of watching video, playing games, or even surfing the web.

In addition to its sleek design, the tablet comes equipped with an immersive audio system that every facet captured perfectly, tuned by the renowned acoustic legend Harman Kardon® Audio, the tablet delivers quality sound with more bass, and no distortion. The HUAWEI Histen audio creates a perfect soundscape to give you 3D sound that is richer, more layered and penetrating. HUAWEI MediaPad M5 supports Hi-Res audio – an industry standard for sound quality. Every facet is captured perfectly, keeping treble sweet and bass anchored for a far truer, more immersive listening experience. The device offers two options of built-in storage capacities of 64GB/128GB internal with microSD expansion card slot, and 4 GB of RAM, as well as supporting LTE connectivity.

Huawei has offered the opportunity for a real, full live experience of the revolutionary technologies featured in its lineup of products, through the allocation of five different sections within its mobile platforms, showcasing in some of the major cities in the Kingdom, which included:

·     an area designated to showcasing the HUAWEI P20 Pro, HUAWEI MateBook X Pro and HUAWEI MediaPad M5
·     an area designated to AI testing on several objects and sights
·     an area designated to test slow motion photography
·     an area designated to test shooting fast-moving objects, explaining the camera capabilities.
·     an area designated to testing Huawei's technology in the classroom and how students can benefit from it

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