Majid Al Futtaim’s VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim – the leading shopping mall, retail and leisure group across the Middle East and North Africa – has today announced the unveiling of the new VOX Cineplex as part of its robust expansion plans for the year.
Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas, VOX Cinemas, said: “We are extremely pleased to open our VOX Cineplex doors today marking our 12th cinema location and further endorsing our company’s milestone 15-year anniversary in the United Arab Emirates. 2015 is a significant year for Majid Al Futtaim and this new takeover is the perfect example of our continuous efforts to build and operate world class cinemas in the Middle East that deliver great moments for everyone every day.”
He continued: “In line with our recent announcement of a one billion dirham investment in Majid Al Futtaim Cinemas, the Cineplex launch will assist greatly in achieving our target of attracting a further 50 million guests to VOX Cinemas in the next three years. Our openings this year at The Burjuman Centre (Dubai) and Nation Towers (Abu Dhabi) have exceeded expectations. Following our opening at Cineplex, the opening of our flagship Mall Of The Emirates location next month and the next openings in the pipeline for 2015, we will end the year with a 42 per cent increase in cinema screens across our circuit – a significant achievement and one that our team is very proud of.”
Commenting on the development, Wasl Asset Management Group CEO, Hesham Al Qassim, said: “The VOX Cinemas brand offers innovative and customer-focused entertainment experiences which we believe will be very successful at the Cineplex. wasl remains committed to providing quality, modern and tailored facilities to Dubai’s residents and visitors and we are happy to partner with this leading cinema operator for the reveal of this new and improved Cineplex adjacent to wasl’s Grand Hyatt Dubai.”
Intending to drive footfall to the new VOX Cineplex, the cinema will undergo a renovation and VOX Cinemas will add many of their popular branded cinema concepts offering avid movie fans the chance to go beyond the confined walls of the theatre and enjoy a complete sensory experience by adding a VOX 4DX screen to the outlet. Customers will also be able to take advantage of VOX Cinemas’ ‘du Tuesday’ offers for the first time at the Cineplex, along with an extensive host of credit and debit card cinema ticket deals. Future plans for VOX Cineplex include a new customised VIP cinema offering to enable guests to avail an enhanced cinema experience in luxurious surroundings.