(UAE) October 2018 - This Fall 2018, TUMI, the leading international brand of premium travel, business and lifestyle accessories, captures the imagination of different personas living their lives on the move all over the globe. For the Fall 2018 collection, TUMI takes inspiration from the magical region of Scandinavia, capturing the simplicity, functionality and minimalism at the heart of Scandinavian design. The resulting travel, women’s and men’s collections is a study in color, texture and tone that adds dimension to TUMI classics with new takes on camouflage, classic florals modernized with shifting contrasts and reflective pops, and subtle texture play. To celebrate this collection that explores intentional, thoughtful design for individuals everywhere, TUMI engages the international icon Daniel Henney in a campaign showcasing the journeys we all undertake.
Following his popular debut with TUMI in Spring 2018, celebrity actor and model Daniel Henney returns as a TUMI ambassador for this season’s men’s campaign. With an affinity for
the Tahoe, Latitude and Alpha Bravo collection, style icon Daniel embarks on his perfect journey. From driving and boating around Sweden to exploring breathtaking landscapes and taking photos of chic cobblestoned cities, Daniel is always outfitted with his favorite TUMI for the outing. Whether an urban Tahoe backpack in Digital Tide print, a sleek black Harrison nylon or a modern Alpha Bravo backpack in Reflective Tundra, Daniel is ready to venture out of his day-to-day routine to search for new experiences that help him gain a new perspective and discover inspiration.
Stills for the Fall 2018 campaign were shot by internationally renowned fashion, celebrity and portrait photographer Ruven Afanador. Known for his emotive style and iconic portraits, the Colombian-born Afanador turned his lens on this season’s ambassadors to capture the spirit of the campaign.